new to me: "google bombing"

I received an email forward a while back that went like this:

Just a bit of fun:
1- Go to www.google.com.
2- Type in "Failure," without the quotes
3- Instead of hitting "Search"hit "I'm feeling Lucky"
4- Look at it and laugh at what comes up
5- Tell your friends before the people at Google fix it

I went, I laughed, I forwarded. Then I got this back:

No one is going to "fix" it - it is the result of something called "Google Bombing." It is all explained here and here.

Pacanukeha suggested this: Instead of hitting "I'm feeling lucky" try the regular search - the second result is a counter-attempt.

"Google bombing." Who knew?